Bhubaneswar, April 5, 2018:
Theme- Strengthening Democracy: Role of Public Relations
The Institute of Media Studies (IMS), Utkal University and Information and Public Relations Department (I&PR), Government of Odisha are jointly organising a two-day National PR Conclave-2018 on 21-22 April 2018 at Bhubaneswar to mark the National PR Day.
In the age of digital communication, the conclave seeks to explore the significance of communication in the fast developing smart cities in the largest democracy of the world. Though traditional media like newspapers, radio and television cannot be set aside, the digital media impacts the society and facilitates instant communication. Thus, the profession of Public Relations must transform to gain greater acceptance as an inevitable part of strengthening democracy.
When the whole world is looking at India with hopes and passion and the fast moving technological developments are bringing the nations closer, it becomes more important that the public relations community does its best to interpret Indian companies to the world and also welcome the multinational companies to India by explaining them our strengths, values, traditions and culture.
The conference will bring together leading academicians, researchers and scholars in the field of public relations and corporate communications. While several corporate communication and PR practitioners, management / media consultants, advertising experts, development communicators, PR and Mass Communication students, scholars across the country will share their thoughts at the two-day conclave, more than 300 delegates will attend the meet.