Bhubaneswar/Mumbai: R|Elan™ – an umbrella brand encompassing a range of new-age fabrics from the house of Reliance Industries Ltd. – collaborated with SHIVAN & NARRESH – India’s first luxury holiday apparel brand – and unveiled the latest Patu Series collection, at the Lakmé Fashion Week (LFW) Summer Resort 2019.
The runway was transformed into a luxurious gateway as models sashay in SHIVAN & NARRESH – Patu Series collection. The collection is fashioned for millennials, presenting signature SHIVAN & NARRESH prints of the season illustrated effectively on the key ensembles against a luminous colour palette of R|Elan™.
R | Elan™ presented SHIVAN & NARRESH at LFW, with its latest collection – Patu Series – featuring 6 new prints – Panthera, Sunderbans, Iconorosh, Fagun, Urvi and Deccan, where it captured the indigenous art forms from the belt of Bengal, Odisha & Andhra Pradesh – on R | Elan™ FreeFlow fabrics, made from specially engineered fibres that provides perfect blend of functionality and fashion. R | Elan™ FreeFlow based SHIVAN & NARRESH Patu Series collection is an explicit concoction that meets the lifestyle aspirations of millennials.
While commenting on SHIVAN & NARRESH Patu Series collection Mr Hemant D Sharma, Head Polyester Sector, Reliance Industries Ltd said “We at Reliance put utmost thrust on research and development to create innovative solutions for state-of-the-art fabric creation. R | Elan™ fabrics are made using the best technologies that help enhance performance, aesthetics and comfort. We are overwhelmed with the SHIVAN & NARRESH’s Patu Series collection as it brings out the fusion of R | Elan™ FreeFlow fabrics’ aesthetics with ancient India’s art forms that will aspire the millennials to adapt in their lifestyle.”
The latest SHIVAN & NARRESH Patu Series captures the sublime elements of Bengal’s Pattachitra art and juxtaposes it with the intrinsic Tholu Bommalata leather puppetry of Andhra Pradesh. The seamless mélange of the two tribal art forms: former that depicts tribal art of Bengal and the latter that renders shadow puppetry on leather, has set the foundation for the series, thus aligning it with the bold, confident and sophisticated lifestyle of millennials.
The Patu Series, envisioned for millennials on a luxurious getaway, presents signature Shivan & Narresh prints of the season illustrated effectively on the key ensembles against a luminous colour palette of Amber, Indigo, Slate, Ruby, Dusk and Jade while capturing the sprawling enthusiasm of an indulgent holiday, a decadent destination wedding and a plush honeymoon. The luscious R | Elan™ FreeFlow fabric when illuminated with the series’ handcrafted signature Patu Skeinwork showcase a lustrous canvas that is immersed in the beauty of Pattachitra art form.
Commenting on the inception of the latest collection, Narresh Kukreja, Creative Director, SHIVAN & NARRESH, said, “At Shivan & Narresh, indigenous art forms have been the source of our latest inspiration, where we have rendered them in the contemporary shroud for millennials. To cater to the travel and holiday lifestyle of the demographic, we have apposed the pastoral essence of Bengal’s Pattachitra art and Andhra’s Tholu Bommalata leather puppetry with modern silhouettes to create the refreshing ensembles from R|Elan™ fabrics.”
“Travel and art is at the heart of what we do. Patu Series has been envisioned as a stimulating experiential residue of our travel sojourns across the rich geography of India, particularly Bengal and Andhra Pradesh, and its prosperous art forms. The elaborate pictograph and illustrative recital of mythological stories through homegrown craft has inspired the prints of the season, namely Panthera, Sunderbans, Iconorosh, Fagun, Urvi and Deccan”, said Shivan Bhatiya, Head Designer, SHIVAN & NARRESH, on the series’ travel influence.
About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.
Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on to http://www.Lakméfashionweek.co.in
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com.
About IMG Reliance:
IMG Reliance Pvt Ltd. is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion.
The joint venture company develops, markets and manages sports, fashion and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week, Indian Super League and the Maharashtra Open. IMGR, having recently ventured into Talent Management, represents Rohit Sharma and Hardik Pandya for worldwide management and marketing representation.
About R | Elan™:
R | Elan™ is an umbrella brand from the house of Reliance Industries Ltd. (RIL), encompassing a range of new-age fabrics. It is a perfect blend of art and smart, with fabrics providing enhanced aesthetics, performance and comfort. R | Elan™ is the Next Gen Fabric 2.0.
After intensive primary and secondary research, RIL has decided to focus on 6 key growth engines through its specialty R|Elan™ fabrics made out following technologies namely R|Elan™ Kooltex – used in making active wear apparels, R|Elan™ FreeFlow – used in manufacturing sarees and dress material, R|Elan™ FreeFlow finds its way in western and ethnic wears, R|Elan™ SuperSoft – used in shirting, R|Elan™ GreenGold the textile made out of the greenest fibres in the world, manufactured by recycling used PET bottles that finds its way in trousers & denim, while R|Elan™ SuperBlack – used in suiting.
About SHIVAN & NARRESH:
SHIVAN & NARRESH is India’s first luxury holiday brand that was launched in Cannes. Based out of New Delhi, SHIVAN & NARRESH is the first Indian brand to showcase at the Mercedes Benz Fashion Week Swim 2012 in Miami and also to participate in the Swimwear Association of Florida’s SwimShow 2012. The brand has been worn by celebrities such as Beyonce, Oprah Winfrey, Kim Kardashian, Dita Von Teese, Padma Lakshmi, Priyanka Chopra, Kangana Ranaut, Sonam Kapoor, Shilpa Shetty and a host of other celebrities.
The brand has its flagship store in DLF Emporio, New Delhi & retails out of select multi-designer boutiques including Aza (Delhi), Aza and Le Mill (Mumbai), Evoluzione (Bangalore), Ogaan (Hyderabad), 85 Lansdowne (Kolkata), Amethyst Cafe and Evoluzione (Chennai), Ajiliyaa (Surat). To know more, please follow: http://www.shivanandnarresh.com/.