Easyrewardz Partners with Microsoft for AI Enabled Customer Engagement Solutions for Retail Brands

Bhubaneswar/New Delh: Easyrewardz, specializing in cloud-based Customer Relationship (CRM) Platform, has partnered with Microsoft for Artificial Intelligence (AI) enabled customer lifecycle management solutions, that transform how retail brands engage with their consumers and merchant outlets both. This partnership will leverage Microsoft Azure cloud’s AI framework to enhance the integrated online and in-shop loyalty and rewards programme of Easyrewardz, to increasingly drive engaging dialogues with consumers, both at point-of-sale and on their mobile devices.

Easyrewardz serves over 150 brands, across 5,000 retail stores, 35 million consumers and 50 million transactions, in 50 cities. The AI enabled analytics delivered by the Easyrewardz, Microsoft partnership will enhance understanding of their customers by brands, through analysis of shopping behaviour and in-shop transactions, providing insights and recommendations to brands on building customized consumer experiences. This in-turn will enhance engagement of brands with their consumers and merchant outlets, and help build relevant, rewarding long-term relationships. Easyrewardz provides Single View of Customer (SVC) to create holistic customer experience across all touchpoints.

Speaking on the partnership, Rajiv Sodhi, GM – Partner Ecosystem, Microsoft India said, “We are delighted to partner the pioneering omni-channel customer engagement solutions from Easyrewardz. With Microsoft Azure cloud’s AI framework, scale as well as security, the partnership will serve to enhance the portfolio of solutions, broaden their reach and ensure privacy of data.”

Soumya Chatterjee, Chief Executive Officer, Easyrewardz added, “Our partnership with Microsoft will enhance intelligent customer analytics, to help make recommendations to brands on campaigns that will generate requisite RoI. The partnership will also allow us to cater to our clients’ customers seamlessly across the length and breadth of India, as well as overseas.”

Easyrewardz currently caters to brands in India and the UAE. Easyrewardz’s clients include local and international brands, across retail, hospitality, healthcare, banking, wellness, food & beverages sectors, such as Fabindia, John Players, Being Human, Spykar, Soch, V-Mart, VIP, PVR Cinemas, Hyatt, SRL Diagnostics, The Body Shop, VLCC, Kotak Mahindra Bank and RBL, among others.

About Easyrewardz

Easyrewardz, with 8+ years of industry expertise, works towards bridging the gap between offline and online customer loyalty and rewards systems with its omni-channel cloud-based solutions. Easyrewardz set up its India operations in 2011. Today, Easyrewardz entities in India and UAE have over 150+ employees, engaged in research and development, sales and marketing, customer service and support, across major cities – Gurgaon, Mumbai, Bangalore, Kolkata and Dubai.

About Microsoft India

Founded in 1975, Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 9,000 employees, engaged in sales and marketing, research and development and customer services and support, across 11 Indian cities – Ahmedabad, Bangalore, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft offers its global cloud services from local datacenters to accelerate digital transformation across Indian start-ups, businesses, and government agencies. In 2016, Microsoft opened one of its eight Cyber Security Engagement Centers in the country, to address security needs of both public and private sectors.


About the Author

Upasana Bidika
Upasana Bidika has completed her Master Degree in Law from KIIT School of Law. However she has carved a niche for herself as a journalist. She can be contacted at upasna.bidika@gmail.com