Poll Materials To Obtain MCMC Certificate Before Sharing On Social Media

Bhubaneswar: Netas, be aware! If you are sharing any election campaign material on social media, it needs to be certified by Media Certification and Monitoring Committee (MCMC) of Election Commission.

Not only Facebook, Twitter or any other social sites; candidates and political parties need to avail a certificate before publishing/telecasting campaign materials in print or electronics medium.

As an exemplary case, on 19 March, Election Commission slapped a show cause notice on Bharatiya Janata Party (BJP) West Bengal’s Asansol MP and union minister Babul Supriyo for failing to seek its permission before releasing a video of his campaign song on Social Media.

EC called the act of Babul a violation of the model code of conduct and sought a reply from the politician within 48 hours.

The commission said it is trying to evolve a notification mechanism for identifying and flagging political ads that have not been pre-verified but have still managed to appear on social media platforms.

Two weeks ago, the Internet and Mobile Association of India (IAMAI) — which is representing Facebook, Twitter, Google, WhatsApp and ShareChat in working with the poll panel to draw up a ‘Code of Ethics’ — agreed to “priority channels for the ECI within their grievance redressal mechanisms” and other election-related educational programs on these platforms.



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Odisha Story Bureau
A team of young journalists headed by Subhransu Panda, founder-editor of Odisha's leading news portal and magazine Odisha Story. Mail: editor@odishastory.com