Rural Management Conclave, Abhivyakti’19 – XSRM, XUB

Bhubaneswar: Xavier School of Rural Management (XSRM), Xavier University, Bhubaneswar (XUB) conducted its annual business conclave at the Xavier City campus, on August 18, 2019. The theme for the session was, “Tectonic Shifts in Rural Milieu”.
The conclave was graced by the presence of industry veterans and faculty members alike and was inaugurated by Prof. S. Peppin (Dean, XSRM). He stressed upon the accelerated pace of change in the field of Rural Management over the years, enlightening the students about the opportunities in Rural Economic Growth and Development, taking the present political scenario into consideration.
The first panel was moderated by Prof. Pradeep Kumar Mishra (Assistant Professor, XSRM) consisting of Mr. Vishal Wadhwa (Executive VP & Head-Rural Business, Fullerton India), Mr. Murli Manohar (National Manager, Ujjivan Small Finance Bank), Shri Priyaranjan (Deputy General Manager, RBI), and Mr. Jagannath Khuntia (GM-HR, Paradeep Phosphates Ltd.). They deliberated upon, “Private Investment in Subsistence Consumer for Inclusive Growth and Policy Formulation”.

Mr. Mishra shared the challenges faced by the rural population due to the changes taking place in the current scenario. Mr. Wadhwa reflected as to why private investors are not so into rural development projects. Mr. Manohar highlighted the pervasive growth in changing preferences of rural consumers. Shri Priyaranjan, who is associated with the regulatory system, focused on advocating financial inclusion and government policies to promote the rural economy. Mr. Khuntia sensitized the need for the development of a mixed economy and spoke on the adoption of advanced technologies in the rural housing sector.
Consequently, the second panel, moderated by Prof. Balram Bhushan (Assistant Professor, XSRM), comprising Ms. Jayashree Rao (Chief Marketing Officer, Micro Energy Credits), Mr. Mendu Srinivasulu (Vice President – eFresh Agribusiness Solutions Pvt. Ltd.) and Mr. Abhishek Kher (Assistant Vice President in Motor Business, Bajaj Allianz General Insurance Co. Ltd.), elaborated on the “Role of Marketing and Social Entrepreneurship in Poverty Alleviation of India”.
Prof. Bhushan emphasized on the virtue of doing good to others and cited challenges that could be encountered on the way. Ms. Rao enlightened the students that social entrepreneurship is not only theories but also an understanding of sensitivity and need of the market. Mr. Srinivasulu stressed upon the integration of modern-day technologies and the needs of farmers to achieve sustainable development goals. Mr. Kher brought to the forefront the crucial role of marketing in rural business while reducing the risk of uncertainties.

Subsequently, the third panel, moderated by Prof. Satyendra Nath Mishra (Assistant Professor, XSRM) involved Ms. Aparna Singh (Senior Manager- CSR & Projects, Projects and Skill Development, AISECT), Ms. Vibha Bansal (Associate Director – International Tax & Regulatory, KPMG), and Mr. Sanjit Kumar Behera (Director, CSR Council, Practical Action Foundation India), who emphasized on “Policy Advisory for Rural Governance and the need for Skill Development”.
Mr. Mishra stated that “only 2% of the population is skilled and questioned the risk it portrays”. Ms. Singh brought to light the increasing worries of the farmers and urged the inclusion of all stakeholders with effective participation and accountability for development planning. Ms. Bansal imparted the significance of skill development and its affinity with the overall economic development. Mr. Behera conveyed the need for reformation and reincorporation of the financial institutions for providing aid to the rural economy. Finally, he cited some figures that support adapting to a multidisciplinary skillset.
Thereafter, the 13th edition of the Monthly Newsletter, Abhigyaan’19 was unveiled by the honorable panelists and faculty members, followed by the felicitation of the panelists as a token of gratitude. Finally, the conclave ended with a vote of thanks by Ms. Sushree Jena (Coordinator, RMAX) to the speakers, faculty members, and everyone who contributed to make it a grand success
The students of XSRM, contributed to the august house by asking pertinent questions, adding value to the discourse. The panels, while appreciating the topics of discussion, stressed on the pertinence of the themes and the importance of such professional conclaves in keeping the conversation alive.

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